What are Digital Marketing KPIs?
Key performance indicators (KPIs) in digital marketing are the most crucial metrics that a team working in this field will use to assess how well their efforts are meeting vital marketing goals.
A digital marketing key performance indicator (KPI) is a quantifiable figure that shows whether or not important business goals are being met.
For our KPI examples mini-series, we have been gathering a ton of KPI examples. This piece serves as a tiny add-on to that series, which lists the top 12 KPIs for digital marketing. We also give a quick explanation of each KPI's potential usage.
To monitor each of your primary business goals, we advise you to select a minimum of two KPIs. Lead-based KPIs, brand awareness KPIs, and comprehensive KPIs for tracking the effectiveness of your website will all be covered.
A digital marketing key performance indicator (KPI) is a quantifiable figure that shows whether or not important business goals are being met.
For our KPI examples mini-series, we have been gathering a ton of KPI examples. This piece serves as a tiny add-on to that series, which lists the top 12 KPIs for digital marketing. We also give a quick explanation of each KPI's potential usage.
To monitor each of your primary business goals, we advise you to select a minimum of two KPIs. Lead-based KPIs, brand awareness KPIs, and comprehensive KPIs for tracking the effectiveness of your website will all be covered.
"Select a minimum of two KPIs. Lead-based KPIs, brand awareness KPIs, and comprehensive KPIs for tracking the effectiveness of your website will all be covered".
Here are some top KPIs every digital marketer should consider:
- Traffic: Measures the number of visitors to your website, indicating your reach and visibility.
- Traffic to Lead Ratio: Shows the effectiveness of your site in converting visitors into potential customers.
- Cost per Lead: Reflects the cost efficiency of your lead generation efforts.
- Channel Mix: Analyzes the performance of different marketing channels, helping to allocate resources effectively.
- Brand Recall: Indicates how well your audience remembers your brand after exposure, influencing repeat visits and loyalty.
- Social Media Mentions: Tracks brand awareness and reputation by measuring how often your brand is mentioned on social platforms.
- Viral Coefficient: Evaluates how quickly your customers help to spread your brand through word-of-mouth or sharing.
- Net Promoter Score (NPS): Measures customer satisfaction and loyalty by assessing the likelihood of them recommending your brand.
- Page Conversion Rate: Indicates the percentage of visitors who complete a desired action on your website, such as signing up or purchasing.
- Time on Site: Reflects user engagement by measuring how long visitors stay on your website.
- Google Page Speed: Measures how quickly your website loads, which affects user experience and SEO rankings.
- New User to Returning User Ratio: Compares the number of new visitors to returning ones, providing insights into user retention and loyalty.
